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EnglishCountry/Region: Australia
Competent Authority: IP Australia
Official Website: https://www.ipaustralia.gov.au
Eligible Applicants: Australian enterprises; foreign enterprises; individual applicants;
*Foreign applicants are generally required to submit applications through a local agent.
Classification System: Australia uses the Nice Classification (45 classes in total); multi-class applications are permitted.
Required Application Materials:
Generally, the following information is required:
Trademark representation (image);
Applicant's name and address;
Classes of goods or services;
Registration Timeline: Approximately 7–9 months to complete registration.
Validity Period: 10 years (calculated from the date of registration); renewable every 10 years, with no limit on the number of renewals.
Lawsuit
Simple yet effective IP protection for online marketplaces. When sellers discover infringing products, our lawyers submit complaints through official legal channels for higher success rates and faster takedowns.
FAQ
Q1: What platforms do e-commerce enforcement services cover?
Our enforcement services cover all major global marketplaces including Amazon, Temu, AliExpress, eBay, Walmart, Etsy, Shopee, Lazada, Rakuten, JD.com, Tmall, and social commerce platforms like TikTok Shop, Instagram, and Facebook Marketplace. We also monitor independent websites and domain-based storefronts that sell infringing or counterfeit goods. Each platform has its own IP reporting mechanisms, and our team maintains direct relationships and escalation channels with platform trust & safety teams.
Q2: How does Amazon Brand Registry help with enforcement, and what are its limitations?
Amazon Brand Registry is the foundational tool for brand protection on Amazon. It provides access to the Report a Violation tool for submitting IP infringement claims, Project Zero for self-service counterfeit removal (requires 99% accuracy), and Transparency for supply-chain serialization that blocks unauthorized FBA inventory. However, Brand Registry has significant limitations: it is reactive (responds after infringement appears), covers Amazon only (not Temu, AliExpress, etc.), and its automated systems can be slow or inconsistent. For comprehensive protection, Brand Registry must be paired with proactive monitoring, test-buy programs, and cross-platform enforcement.
Q3: What is a "test buy" and why is it important for e-commerce enforcement?
A test buy is the purchase of a suspected infringing or counterfeit product from an unauthorized seller to gather forensic evidence of infringement. It documents the seller's identity, product condition, packaging, lot codes, and any material differences from the authentic product. Test buy evidence is critical because: (1) it strengthens takedown claims with platform IP teams; (2) it creates an evidentiary record for civil litigation or criminal referral; and (3) it distinguishes between genuine parallel imports and counterfeit goods. We coordinate test buys across all major jurisdictions and platforms.
Q4: Can you help remove unauthorized sellers who are selling genuine products (parallel imports / gray market goods)?
Yes, but the approach differs from counterfeit enforcement. For gray market / parallel import sellers, standard IP takedown tools (which target trademark or copyright infringement) may not apply if the goods are authentic. In these cases, we deploy contractual enforcement (reviewing distribution agreements for MAP/authorized seller clauses), material difference arguments (if the product differs from the authorized version), platform policy violations (if the seller breaches marketplace terms), and brand gating strategies. In some jurisdictions, selective distribution systems can provide additional legal leverage.
Q5: What is the difference between manual takedowns and automated enforcement, and which is more effective?
Manual takedowns involve human analysts reviewing each infringing listing, drafting customized complaints, and submitting them through platform portals. This is precise but cannot scale to thousands of listings. Automated enforcement uses AI and machine learning to detect, classify, and remove infringing listings at scale — essential when counterfeiters deploy bots to create hundreds of listings per day. In 2026, the most effective approach is a hybrid model: AI-driven detection and initial classification, followed by human review for complex cases, escalated legal actions, and strategic decisions. Brands relying solely on manual methods typically see a 25%+ revenue erosion from undetected infringement.