IPS Global Solutions INC (DBA IPspeedy)
Your Trusted Worldwide IP Partner
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Country/Region: Australia
Competent Authority: IP Australia
Official Website: https://www.ipaustralia.gov.au
Eligible Applicants: Australian enterprises; foreign enterprises; individual applicants;
*Foreign applicants are generally required to submit applications through a local agent.
Classification System: Australia uses the Nice Classification (45 classes in total); multi-class applications are permitted.
Required Application Materials:
Generally, the following information is required:
Trademark representation (image);
Applicant's name and address;
Classes of goods or services;
Registration Timeline: Approximately 7–9 months to complete registration.
Validity Period: 10 years (calculated from the date of registration); renewable every 10 years, with no limit on the number of renewals.
Trademark Services
What is a Trademark?
A trademark is a distinctive sign, symbol, or expression that identifies and distinguishes the source of goods or services of one enterprise from those of others. It is the legal embodiment of a brand—its name, logo, slogan, or even sound—and serves as a crucial asset in building consumer recognition and trust in the global marketplace.
Why Register a Trademark?
In international trade, a registered trademark is essential. It grants you the exclusive right to use your brand in a specific territory, preventing unauthorized use by competitors. This protection safeguards your brand's reputation, adds significant value to your business as a key intangible asset, and provides a solid legal foundation for market expansion. A strong trademark portfolio is vital for entering new markets, securing customer loyalty, and establishing a powerful, defensible presence in the global commercial landscape.
Our services
Comprehensive Protection
From initial search to post-registration enforcement, we provide complete trademark lifecycle management.
Trademark search and analysis
Trademark application and registration
Trademark renewal and maintenance
Trademark assignment and licensing
Global Expertise
First-hand lawyers in major jurisdictions ensure direct, efficient filing and prosecution.
Trademark opposition proceedings
Trademark cancellation actions
70000 +
Cumulative Applications
170 +
Countries & Regions Covered
Proven Track Record
International Trademark
FAQ
Q1: What is a trademark and what can be registered?
A trademark is any sign capable of distinguishing the goods or services of one undertaking from those of others. This includes words, names, logos, slogans, colors, sounds, shapes, and even smells — depending on the jurisdiction. Registration grants the owner exclusive rights to use the mark in connection with specified goods/services and to prevent others from using confusingly similar marks.
Q2: Should I register my trademark or is common-law protection enough?
While some jurisdictions (e.g., the U.S., UK, Australia) recognize common-law rights through use, registration provides significantly stronger protection. A registered trademark creates a legal presumption of ownership, nationwide protection, a public record of your rights, and a basis for enforcement actions and customs recordation. In first-to-file jurisdictions (e.g., China, Japan, EU), registration is essential as unregistered use generally confers no rights.
Q3: What is the difference between ™, ®, and ©?
● ™ indicates that you are claiming trademark rights in a mark, regardless of registration status. It can be used without formal registration.
● ® indicates a federally registered trademark and may only be used once the mark is officially registered. Unauthorized use of ® is an offense in many jurisdictions.
● © indicates copyright protection and is unrelated to trademarks.
Q4: How long does trademark protection last and how do I maintain it?
A trademark registration typically lasts for 10 years from the registration date and can be renewed indefinitely for successive 10-year periods, provided renewal fees are paid and, in some jurisdictions, proof of use is submitted. Failure to renew results in cancellation of the registration.
Q5: Can I protect my trademark in multiple countries with one application? Yes. The Madrid Protocol
Yes. The Madrid Protocol allows you to file a single international application through WIPO, designating multiple member countries (currently 130+), based on a home-country application or registration. Alternatively, you can file directly in each target country or region (e.g., EUIPO for the EU). The best strategy depends on your budget, target markets, and enforcement needs.
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IPS Global Solutions INC (DBA IPspeedy)
Your Trusted Worldwide IP Partner
Copyright © 2026 Pengzhiyun Intellectual Property
IPspeedy is the international operating name of Pengzhiyun Intellectual Property.
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✅ Real case victories and success stories
✅ Latest IP market trends and analysis
✅ Practical knowledge and industry updates
Scan to stay informed and ahead of the curve.
Copyright © 2026 Pengzhiyun Intellectual Property
IPspeedy is the international operating name of Pengzhiyun Intellectual Property.
