WISDOM GATHERS ON EGRET ISLAND, TRADEMARKS LEAD THE WAY丨IPspeedy Attends the 2026 China Trademark Annual Conference

From November 6 to 9, 2026, the 2026 China Trademark Annual Conference was held in Xiamen, the beautiful coastal city long known as the "Egret Island." IPspeedy joined industry peers from around the world at this premier trademark event — and wrapped up four rewarding days with a full harvest.

At our booth, we put the spotlight on our specialized services: trademark prosecution, e-commerce appeals and complaints, TRO (Temporary Restraining Order) response, and our signature trademark transaction and circulation services. We sat down face to face with overseas friends, exchanging ideas on brand protection across borders, and we finally met — in person — many partners we had known for years only through emails and screens.

And there was one more star of the show: our lemon-yellow tote bags, which turned heads everywhere in the exhibition hall and became the most eye-catching sight of the entire event.

This gathering on Egret Island was a meeting of professional minds — and of warm, long-awaited reunions.

Booth Ready: Your Go-To Fix for Every "IP Headache"

Two feature backdrops went up, and our exchange base camp was officially open for business!

For this conference, we deliberately broke away from the conventional, buttoned-up booth style you see everywhere at professional events. Instead, we went with a humorous, playful, and unapologetically eye-catching design — one that stops people in their tracks and makes them smile before they even say hello. The result? Visitors felt at ease from the first minute, and conversations about their trademark challenges flowed naturally. Whether it was a tricky prosecution issue, an e-commerce takedown dispute, or a TRO emergency, our team was ready with practical answers.

Meeting in Person Beats a Thousand Online Chats

This conference was, in equal measure, a collision of professional ideas and a long-awaited "offline meetup" of online friends.

Many overseas friends visited our booth to discuss overseas trademark portfolio planning, the common pitfalls of cross-border enforcement, and protection strategies for brands going global. The exchange of first-hand experience from different jurisdictions was genuinely valuable for everyone involved.

Just as memorable were the reunions with partners we had worked with for years — sometimes for countless emails — yet had never met face to face. This time, hands were finally shaken, faces were finally matched to names, and conversations ran long. No matter how efficient online communication becomes, nothing quite compares to an in-person handshake and a genuine conversation.

A Splash of "Lemon Yellow": The Most Eye-Catching Sight of the Event

We have to give a special mention to our custom lemon-yellow tote bags — they absolutely went viral at the venue!

Walking through the exhibition halls, you could spot that bright, cheerful yellow almost everywhere you looked. It became the liveliest, most vibrant touch of color at the entire conference — and, we like to think, a small reminder that professional IP services can come with personality and warmth.

Connecting Global IP Resources: IPspeedy Walks with You

A heartfelt thank-you to every friend who made a special trip to our booth and kept the appointment with us!

IPspeedy remains committed to deepening the interconnection of global IP resources. Through our branches and trusted partners around the world, we will continue to provide clients everywhere with the highest-quality and most efficient IP services — wherever your business goes, we go with you.