About Amazon Complaints

What is an Amazon Complaint?

Introduction:

An Amazon complaint refers to a request or feedback submitted by a seller to the Amazon platform when they discover an infringement issue. The platform will process the matter based on relevant policies and regulations.

Part 1: Classification of Amazon Complaint Channels

Seller Channel

Operated by the seller themselves. The seller submits an infringement complaint in their own name through the complaint portal in the Amazon Seller Central backend.

Attorney-Led Complaint Channel

The intellectual property rights holder entrusts a professional attorney team. Leveraging their legal expertise and extensive platform experience, the attorneys act as an independent third party to complete the entire infringement complaint process on behalf of the rights holder, enforcing rights through legal means.

Part 2: Attorney Channel vs. Seller Channel

l Authority: A lawyer's letter has legal force and can directly command attention from Amazon and the infringing party.

l High Efficiency: Compared to self-filing, the attorney channel typically receives faster responses and processing.

l High Success Rate: Attorneys possess not only rich legal knowledge but also a deep understanding of e-commerce platform rules, thereby increasing the success rate and effectiveness of the complaint.

Part 3: Under What Circumstances Can a Complaint Be Filed?

Trademark:

You already hold a trademark, and another party uses your trademark on their own product or packaging, in listing titles, images, product detail pages, etc.

Patent:

You have a granted patent, and others are selling products utilizing your patented technology on the market without your permission.

Copyright:

You hold the copyright to an original design, and another seller uses your original design pattern on their own product without authorization.

Part 4: Materials Required for Attorney-Led Complaints

1. The client's prior rights evidence (e.g., trademark registration certificate, patent certificate, copyright proof).

2. The infringing party's product link/ASIN (for Amazon).

3. The listing date of the infringing product.

Typical Timeline: Results are often available within one week.

Do you now understand Amazon complaints?

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